Marketing & Engagement:
Marketing and Audience Engagement is something The Cougar Chronicle continuously strives for. As a program that has just received CTE funding, we are completely familiar with the world of outreach, marketing, fundraising, and engagement. Though it has not been easy, we strive for close-knit and trusted connections with our community to build a bridge of understanding and support, both journalistic and financial. We have come to understand that marketing and engagement go hand-in-hand; with one inevitably comes the other.
Further, social media platforms aid in getting our name out into the community to spread awareness of our publication and create connective opportunities. Posts like "Person Behind the Pin" - referenced earlier - offer a fun way to connect with and build trust in our community.
& Engagement
Marketing
Especially as this is our first year with our new print magazine, we had to hit the ground running with advertising and promotion. As referenced in the Web & Social Media section, social media platforms were essential.